60 Growth Marketing Glossary Terms for the Rest of Us
# Term Definition 1 A/B Testing Comparing two versions of a web page, app or campaign to determine which performs better 2 Acquisition The process…
Tag: customer lifetime value
K15. Calculating Success: Essential Knowledge for Junior Growth Marketers in Customer Lifetime Value (CLV) and Return on Investment (ROI)
Calculating customer lifetime value (CLV) and return on investment (ROI) is essential for creating effective marketing strategies and campaigns. By understanding CLV and ROI, junior…
K12. Acquiring and Retaining Customers: Essential Knowledge for Junior Growth Marketers in Customer Acquisition and Retention
Customer acquisition and retention are essential for creating effective marketing strategies and campaigns. By acquiring new customers and retaining existing ones, junior growth marketers can…
From Knowledge to Ability: The Complete KSAO Checklist for Junior Growth Marketers
KSAOs List Definitions and Disclaimer KSAO is an acronym that stands for Knowledge, Skills, Abilities, and Other characteristics. This framework is used to identify the…