P-15 Mission, Vision, Values


As a social impact initiative, Project 15 is committed to bringing sustainable digital transformation to Japan by promoting IT skill education, digital entrepreneurship education, and digital ecosystems stakeholder training and support. Our goal is to support Japan’s comeback as an international startup hub and to help SMEs with their digital transformation.

Project 15 Ecosystem:

  1. P15 3-Generation: IT education for kids, youth, and adults. Product House Academy focuses on the IT education of the 18-108 years old.
  2. P15 Incubation: A startup incubation program that offers training, mentoring, coaching, IT support, and seed funding to Product House Academy students.
  3. SJ Fund: A fund that finances P15 Incubation graduates.
  4. P15 Ecosystems Builders: Training for local digital ecosystem builders on how to create and nurture a digital startup ecosystem.
  5. Japan Apprenticeship and Digital Transformation Institute (NPO): A national body for creating an apprenticeship initiative to help SMEs either build their own apprenticeship programs or support them in recruiting apprentices.


Project 15 was born from our observations of the dire need for digital education, digital entrepreneurship education, and digital ecosystems stakeholder training and support in Japan. We witnessed the problem of local dying economic areas due to a lack of going digital. We met with officials and built Project 15 as a response to this issue. It is a 15-year initiative divided into five-year plans that detail objectives, policies, and programs.


Our culture is rooted in the idea of craftsmanship, inspired by the Compagnons du Devoir de Liberté et Compagnons du Tour de France, the ancient Journeyman guilds from Germany and UK.

Mission and Vision:

Our mission is to participate in the digital transformation of Japan, with a vision of creating a sustainable digital ecosystem that benefits all. We do this through our 15-year commitment to IT skill education dissemination, digital entrepreneurship dissemination, and digital transformation for the Japan digital age.


We prioritize the success of Product House Academy before moving on to launch the other spinoffs. Our goal is to create a culture of craftsmanship among our knowledge workers, and to promote sustainable digital transformation in Japan. We are committed to making a positive social impact and contributing to the success of Japan’s digital age.

Product House Academy: A Legacy of Craftsmanship and Excellence



Product House Academy mission is to equip students with the necessary skills and knowledge to excel in the fast-paced world of IT in Japan. Our vision is to create a community of knowledgeable, skilled, and driven professionals who can lead the way in digital transformation.


Our values of grit, resilience, congruence, and passion define our culture and guide our practices.


At Product House Academy, we believe that success is achieved through perseverance and determination. Grit means having the courage and strength to overcome obstacles and challenges, to keep going despite setbacks, and to never give up on achieving one’s goals.


We recognize the importance of being adaptable and resilient in a fast-changing digital world. Resilience means being able to bounce back from failures and setbacks, to learn from mistakes, and to keep pushing forward.


We believe that success is not just about achieving one’s goals but doing so with integrity and authenticity. Congruence means aligning one’s actions with one’s values and beliefs, and acting in accordance with what one believes is right.


Passion is the driving force behind everything we do at Product House Academy. We believe that true success comes from a deep sense of passion for one’s work, a willingness to learn and grow, and a commitment to making a positive impact on the world.


Our culture is inspired by the Compagnons du Devoir de Liberté et Compagnons du Tour de France of the 19th Century France, as well as the ancient Journeyman guilds from UK, and Germany. These traditions emphasize the importance of mastering a craft and passing on that knowledge to future generations.


Our practices include peer learning, blended learning, mentoring, coaching, apprenticeship, and soft skills first.


Product House Academy is committed to providing a world-class education that emphasizes craftsmanship, excellence, and continuous learning. We believe in creating a community of professionals who embody our values of grit, resilience, congruence, and passion. By equipping our students with the necessary skills and knowledge to thrive in the digital world, we hope to create a better future for all.

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